Phoenix, This Position Is Classified As “Regular Hybrid Work”, Which Means The Position Is Assigned To An LCV Office Where They Spend One To Four Days Per Week And Work The Rest Of The Week Remotely. This Position Is Required To Work In-person In The Pho, United States
(hybrid)
The Director of Marketing and Communications (DMC) is a strategic, missiondriven leader who advances HSSA’s priorities by leading the organization’s marketing and communications efforts and building the strong internal and external relationships that are essential for team success. This role guides the MarCom team in generating donor revenue while promoting programs across HSSA’s three strategic pillars: lifesaving, community engagement and support, and animal care and wellbeing. The DMC directs the strategy and leads the execution of a comprehensive marketing and communication plan that elevates HSSA’s voice, drives engagement across multiple channels, and positions HSSA as an animal services leader and innovator. The DMC serves as a key advisor to the CEO and Chief Development and Marketing Officer on brand positioning, public narrative, and organizational reputation management, ensuring alignment between marketing efforts and HSSA’s overall strategic plan.
Essential Functions:
Lead the development and execution of the department’s strategic goals and annual Marketing and Communications Plan.
Define and monitor key performance indicators (KPIs) for all marketing channels, adjusting strategy based on performance data, industry benchmarks, and return on investment.
Lead and manage a team of MarCom staff, volunteers, and consultants in creating high-impact campaigns that drive people to act.
Establish clear performance standards, provide coaching and professional development, and ensure accountability across the MarCom team.
Oversee and drive efficient project management to ensure timely and accurate delivery of campaigns and departmental initiatives.
Monitor operational and programmatic priorities and proactively design responsive marketing strategies to address ongoing and urgent lifesaving and community needs.
Direct the creation of fundraising campaigns across multiple channels (e.g., email, social media, direct mail, digital and search ads, website).
Build and maintain strong partnerships with HSSA program leaders to ensure MarCom initiatives support programmatic goals.
Build and maintain relationships with media outlets to increase positive earned coverage for HSSA and provide media training, guidance, and preparation for team subject matter experts.
Oversee an ongoing website refresh project through completion and continually manage and monitor website content, SEO and GEO, and analytics to boost HSSA’s visibility and user engagement.
Manage the MarCom budget responsibly, including vendor oversight and contract management.
Direct HSSA’s mass email strategy, analyzing performance and adjusting content and cadence as needed.
Collaborate with senior leadership to draft key communications, both internal and external, ensuring clear, unified messaging.
Represent HSSA professionally at community events and with staff and community partners.
Protect and uphold HSSA’s brand integrity across all messaging and public-facing materials.
Perform other duties as assigned.
Requirements
Minimum Qualifications:
Bachelor's degree in marketing, communications, journalism, English, or another relevant discipline, or equivalent work experience
Minimum of seven years of full-time progressive professional level marketing and communications experience, including at least three full years in a leadership role, including managing personnel
Minimum of three years of experience creating multi-channel marketing campaigns that successfully generate revenue and engagement
At least two years of media-relations experience, with demonstrated success in building relationships with media personalities and outlets, and a track record of writing press releases and pitching stories that generate positive news coverage
Experience managing an advertising budget for best ROI
Experience working with senior leadership to craft sensitive communications and manage crises
Knowledge of current and emerging best practices in print marketing, digital marketing, and media relations
Preferred Qualifications:
Master's degree in marketing, communications, journalism, English, or another relevant discipline, or equivalent work experience
Director-level marketing and communications experience for a mission-based nonprofit that relies on donor support for operations
Experience producing multi-channel marketing campaigns that successfully generate revenue and engagement for a mission-based nonprofit
Experience collaborating with a nonprofit’s Development team to plan and execute successful year-end giving campaigns
Experience utilizing paid Google Ads, granted Google Ads, and other digital ad platforms to generate donation revenue, build brand awareness, and precipitate action
Bilingual proficiency in written and oral English and Spanish
Experience working for or volunteering with an animal-welfare organization
We use cookies on this site to enhance your experience. By using our website you accept our use of cookies.
Cookies
YourMembership uses cookies for your convenience and security. Cookies are text files stored on the browser of your computer and are used to make your experience on web sites more personal and less cumbersome. You may choose to decline cookies if your browser permits, but doing so may affect your ability to access or use certain features of this site. Please refer to your web browser's help function for assistance on how to change your preferences.